In March 2005 Frida Giannini was charged with pushing Gucci, one of the most recognisable status labels of the late 20th century, into a new era. She is responsible for its high-profile accessories and womenswear collections, which has become synonymous with figure-hugging pencil skirts, glamorous sportswear and vixen-ish eveningwear, a look established by Gucci's former designer, Tom Ford, during the '90s. Established in 1931 by Guccio Gucci as a saddlery shop in Florence, the company had been a traditional family-run Italian business until Guccio's grandson Maurizio sold his final share of the brand in 1993. It was Guccio who first intertwined his initials to create the iconic logo. Yet until Tom Ford came along in the mid-'90s, the brand's image was lacklustre; from autumn/winter 1995, Ford designed full womenswear collections for Gucci, supported by slick advertising campaigns often shot by Mario Testino and a diehard following among celebrities. In 2004, Ford exited Gucci and ...

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